Driving progress through partnerships.
On 5th November 2026, BYD announced its first major AFL partnership, joining Hawthorn Football Club as Principal Partner and official Automotive Partner.
Some teams play. Others lead. As one of the most iconic and decorated clubs in Australian sport, the Sydney Roosters represent resilience, ambition and community values that align perfectly with BYD.
Joining as a Major Partner and exclusive vehicle supplier, BYD and Victory share a history and ambition for continued, accelerated growth and a mutual commitment to creating a better future for our communities.
HYROX is the global fitness race that pushes both body and mind to the limit. With 1km runs and functional workout stations repeated eight times, it's the ultimate challenge of endurance and resilience.
At BYD, we're proud to support the sporting codes Australians love, from the powerhouse energy of the Sydney Roosters to the global stage of LIV Golf. But for us, sport is more than just big leagues and headline moments. It's a vehicle for connection, inclusion, and grassroots impact.
That's why our sponsorships go beyond the field, helping fuel community programs that inspire the next generation, promote active lifestyles, and bring people together. Whether it's backing junior development or supporting local initiatives, we believe the true win is creating lasting, positive change in the communities we're part of. Because driving progress isn't just about innovation, it's about people, community and inclusion.
On 5th November 2026, BYD announced its first major AFL partnership, joining Hawthorn Football Club as Principal Partner and official Automotive Partner.
For BYD, the partnership creates a new opportunity to connect with Australian families and communities through the much-loved game of Aussie rules football, building on the new energy vehicle brand’s strengthening presence in Australia with its range of stylish, innovative and affordable electric and plug-in hybrid vehicles.
BYD Australia Chief Operating Officer Stephen Collins said the partnership marks an exciting new chapter for the brand in Australia.
“As more Australians choose BYD, we’re proud to become part of the communities and culture that matter to them. Aussie rules brings families and fans together and partnering with Hawthorn Football Club gives us an opportunity to share in that passion,” Mr Collins said.
Hawthorn Football Club CEO Ash Klein, shared his excitement to partner with a brand whose values align so closely with the teams.
“We are delighted to bring BYD on board as our new Principal Partner. They share our deep commitment to high performance, continuous innovation and delivering genuine value for Australians.” Klein said.
Hawthorn Football Club, MCC / Hawthorn Club Assist Member & AFL / Hawthorn Club Assist Member are eligible to receive discounted pricing on NEW BYD Vehicles between 1 November 2026 and 31 October 2027. Complete the form below and a BYD representative will be in contact to discuss your vehicle requirements.
Some teams play. Others lead. As one of the most iconic and decorated clubs in Australian sport, the Sydney Roosters represent resilience, ambition and community values that align perfectly with BYD.
As a major partner, BYD is proud to support the Roosters across every round, every challenge, and every comeback. Just as our electric vehicles are engineered for dynamic performance, our partnership with the Roosters is built on trust, innovation, and a shared love of pushing limits.
But it's not just about footy. Our partnership helps drive community impact — from local initiatives to fan-first campaigns like "Keys for a Cause." Together, we're creating moments that move people — literally and emotionally.
Sydney Roosters members are eligible to receive discounted pricing on NEW BYD Vehicles between 1 November 2026 and 31 October 2027. Complete the form below and a BYD representative will be in contact to discuss your vehicle requirements.
Melbourne Victory Football Club is built on a legacy of championships, unforgettable moments and supporters with an unmatched passion for their team. Established in 2004 as an A-Leagues foundation club, the Club's vision to lead, unite, connect and inspire has set the benchmark for excellence in Australian football.
Joining as a Major Partner and exclusive vehicle supplier, BYD and Victory share a history and ambition for continued, accelerated growth and a mutual commitment to creating a better future for our communities. As the exclusive vehicle supplier, BYD is not just providing new energy mobility – it is supporting the team’s journey towards a more sustainable future.
Melbourne Victory FC members are eligible to receive discounted pricing on NEW BYD Vehicles between 1 November 2026 and 31 October 2027. Complete the form below and a BYD representative will be in contact to discuss your vehicle requirements.
HYROX is the global fitness race that pushes both body and mind to the limit. With 1km runs and functional workout stations repeated eight times, it's the ultimate challenge of endurance and resilience.
At the BYD stand, toughness takes a new form - visitors ride bicycles to generate real power, proving that true strength isn't just about finishing the race, but about fueling what drives us forward.
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